EP 348 | Marketing Matters with Daniela Furtado

October 31, 2023

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Marketing is a struggle for many interior design firms. In this episode, SEO expert Daniela Furtado shares specific tools to understand how search works and what to do to get your firm found.

In this episode we learn:

  • narrow your position to target your ideal client
  • use bottom of the funnel key words to attract your ideal client
  • assess the traffic, once you add the key words
  • refine your marketing until you are getting the leads you want
  • have a clear call to action
  • pay attention to Google’s algorithm: technical, content, back links, local, and user experience

 

DESIGN INTERVENTION

Consistency is powerful, and it compounds. People give up too soon, before they see results, or they rigidly stick to something without stopping to reflect on what’s working and what needs to be adjusted. Learn how to straddle between sticking to a habit and being open to adapting for improvements. 

About Daniela Furtado

Daniela Furtado is on a mission to be the marketing teacher many designers and architects didn’t get in school. She helms a digital marketing agency in Toronto and helps North American design firms market themselves and grow their businesses online, increasing revenue and getting featured in international press. With her scrappy personality and a strong belief that we can be creative and business-savvy, she enjoys making the mysteries of marketing simple and attainable.

www.findabledigitalmarketing.com

LinkedIn | https://ca.linkedin.com/in/daniela-furtado-2a6235278

Thank you to our podcast sponsor, Daniel House Club!

Founded in 2015 by brothers Alexander and Peter Spalding, Daniel House Club is a transformative, to-the-trade and consumer marketplace that simplifies the business of interior design. The e-commerce platform streamlines the product sourcing process and enables interior designers to experience greater creative freedom and financial success by shopping over 150 brands at up to 50% off for Pro+ trade members, all in one place.

Join as a Pro+ member today and get 50% off your membership. JOIN TODAY >>

BOD™ COMMUNITY BONUS! Top BOD™ customers on DHC currently have over $100,000.00 of furniture on each of their boards. Whether you’ve been on DHC for years or you’re signing up today, go add $10,000 worth of goods to your board, and you’ll be emailed a $100 gift card to use on a future order. Head to danielhouse.club now.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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