EP 377 | The Journey to Niche with Denean Jackson
May 21, 2024
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The journey to a dream career is frequently a winding path. That’s true for many of us, and it certainly describes the journey of designer Denean Jackson. Hear how she launched her business as a staging professional and then followed her heart to a niche in kitchen and bath design. Every year gets better, and there are big plans ahead for Denean.
In this episode we learn:
- self-assessment is an important tool
- reflect on your strengths, weaknesses, passions, and areas of expertise
- identify what sets you apart from others in the industry
- explore the current trends, demands, and gaps in the design market
- understand the needs and preferences of your target audience
- gather feedback from past clients to understand what they appreciated most about your services
- don’t be afraid to experiment and try out various specializations within interior design
- continue to learn through workshops, courses, and industry publications
DESIGN INTERVENTION
My dad he taught me that a failure is someone who never tries. I often think of this when facing new decisions.
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.
