EP 410 | A Novel Idea: Creative Marketing That Helps Interior Designers Stand Out with Heather Peterson
January 7, 2025
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If your marketing feels predictable—or worse, invisible—it might be time to try something different. In this episode, Kimberley Seldon is joined by Heather Peterson to explore how a playful, intentional, and novel approach to marketing can help interior designers stand out without shouting.
Heather explains why the most effective marketing doesn’t try to appeal to everyone. Instead, it speaks clearly to a specific audience, creates repeated connection points, and makes it easy for the right clients to say yes. From thoughtful gifting to creative formats like books, this conversation reframes marketing as an opportunity to have fun—while staying strategically focused.
If you’re ready to move beyond generic outreach and build marketing that’s memorable, personal, and effective, this episode offers fresh inspiration you can act on.
What you’ll learn in this episode:
- Why speaking to fewer people creates stronger connections
- How being specific about your work attracts the right clients
- How frequent, intentional touchpoints keep you top of mind
- Why a book can be a powerful way to reconnect with past clients
- How planting multiple seeds outperforms one blanket campaign
- Why thoughtful packaging helps your marketing stand out
- How making your offer easy to share increases conversions
DESIGN INTERVENTION
The advice that I think of often and wrestle with continuously is this: If you speak to everyone, you speak to no one.
Interior design is all about fit, and the more clearly you can define your work and your service, the more clearly you can identify your ideal client, the more you can create the right fit.
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.