EP 427 | Too Small to Bother with Daniela Furtado

May 6, 2025

Listen Now

Is it possible to create a balanced sales model by mixing large, medium, and small projects for financial stability? Absolutely says our guest, Daniela Furtado. She is going to answer the question, Are Small Projects Worth It? In this episode we will explore how diversifying clients boosts cash flow, fosters relationships, and drives steady growth—without losing sight of the big vision. 

In this episode we learn:

  • to create a revenue mix to ensure financial stability and reduce risks if a big clients drop off
  • establish a profitable base rate for smaller projects (e.g., consultations, design refreshes) to ensure they are worth your time and effort
  • never discount—just adjust the scope
  • use small projects for strategic growth
  • market your business for high-end projects by primarily showcasing large and medium projects online
  • instead of waiting months to land a big client, let small projects generate cash flow to sustain your marketing efforts, ensuring continuous outreach and visibility
  • nurture and upsell larger leads

 

DESIGN INTERVENTION

Sell every day until you make a million dollars. Then hire someone else to sell every day for you.

WATCH ON YOUTUBE
 

Meet Daniela Pimentel Furtado

Daniela Furtado is a consultant, speaker, and writer who helps design and construction businesses get found online. She runs Findable Digital Marketing; an agency that helps firms grow their website traffic by 5x and double their sales inquiries. She also writes Marketing Meets Design, a weekly email newsletter.

Daniela is Portuguese Canadian, multilingual (she speaks four languages), and calls Toronto home.

www.findabledigitalmarketing.com

LinkedIn | Newsletter

Subscribe to the Podcast

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

|