EP 430 | Flowing and Anchoring: How Interior Designers Stay in Their Zone of Genius with Brad Farris
May 27, 2025
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Do more of what you love and less of what you don’t. It sounds simple—but implementing it inside a growing interior design business is where most designers struggle. In this episode, Kimberley Seldon is joined by leadership expert Brad Farris to explore the concepts of flowing and anchoring and why understanding the difference can transform how you lead.
Brad explains how designers unintentionally anchor themselves to work they shouldn’t be doing, why unclear delegation pulls owners back into the weeds, and how staying in your zone of genius creates better results for both you and your team. This conversation challenges the belief that leaders need to be everywhere—and replaces it with a smarter, more sustainable way to run your business.
If you want to protect your energy, reduce overwhelm, and lead with clarity instead of control, this episode offers a practical mindset shift you can apply immediately.
What you’ll learn in this episode:
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How to stay in your zone of genius by delegating work you’re not meant to do
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Why anchoring yourself to the wrong tasks limits growth and leadership
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How clear roles create flow for you and your team
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Why the boss should have the fewest emails—not the most
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How intentional delegation frees up time, energy, and focus
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DESIGN INTERVENTION
Be aware of high status and low status behaviours, particularly during the sales cycle and when you are leading clients through points of uncertainty. When you lead the client and take on the “high status” role of expert, nothing on the project is going to happen without you. It reassures clients and makes them trust that you can deliver.
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.