EP 435 | Website Strategy with Elle Kwan

July 1, 2025

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A website, like any great interior design project, needs a solid strategy, a thoughtful process, and an eye for aesthetics. In this episode, website strategist Elle Kwan joins us to unpack the essentials of building a high-performing website for your interior design business. Elle shares smart strategies for creating content that resonates with your dream clients and satisfies Google’s search engine algorithms. From clarifying your services to choosing the right website platform, this episode is packed with actionable tips to help you attract, engage, and convert.

You’ll learn:

  • What a strong website strategy looks like
  • How to speak to both clients and Google robots
  • Why clear service definitions are key
  • Pros and cons of popular website platforms
  • Why starting small with a DIY site is okay
  • How to stay focused and trust yourself through the ups and downs of running a business

Whether you’re building your first site or refining your current one, this conversation will help you take the next step with confidence.

 

TAKE AWAYS

Wish your website worked better?

Join Elle for free website strategy and design tips >> Register for Website Wednesday (click the top banner)

Case Study | The website strategy behind kimberleyseldon.com

 

DESIGN INTERVENTION

Spend as much time on your mind as you do your marketing.

 

WATCH ON YOUTUBE

 

About Elle Kwan

Brit-born Elle lives in Hong Kong, she’s a former writer for magazines like Travel and Leisure, and brands like the Mandarin Oriental. Today, Elle has turned that “storytelling” experience into “story Selling” as a website designer and messaging specialist for those in the interior design industry. She’s on a mission to help designers succeed with sites that align style, strategy and story so they stand out, shine bright and help designers book dream projects.

www.ellekwan.com

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Thank you to our podcast sponsor, Zena!

Let us introduce you to Zena—the smarter business card for project-based businesses and built for interior designers.

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And the best part? You can sign up for free.  No credit card required. Try it with zero commitment.

Head to Zena.com and activate your Zena card in minutes. It’s that easy.

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