EP 438 | Full Money Mode with Cheryl Horne

July 22, 2025

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Business of Design® is in full money mode with the launch of a 6-week Financial Intensive, kicking off October 16th. In this episode, Cheryl Horne, Director of Operations, shares real-world strategies and practical advice to help you take immediate control of your business finances—no matter where you’re starting from.

Whether you’re struggling to price confidently, unsure how to track profitability, or simply tired of feeling overwhelmed by the numbers, this episode offers tools you can implement today to move your business toward long-term success.

In this episode, you’ll learn:

  • Why understanding your numbers is the foundation of a thriving design business
  • Practical tips to build financial clarity and confidence
  • How setting time limits on tasks improves productivity and profitability
  • The power of tracking your billable hours—and regularly reviewing them
  • Why separating revenue streams boosts both insight and income
  • The key difference between salary and profit—and why it matters
  • How to create a system of regular financial check-ins that drive smart decisions

🎯 Ready to go deeper? Join the upcoming 6-week Financial Intensive beginning October 16th and start building the systems that will lead to lasting financial success. Register Now >>

 

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About Cheryl Horne

Cheryl Horne is Director of Operations for Business of Design®. She began with the company in 2007, working directly with Kimberley Seldon running live educational workshops and events for design professionals across Canada and the US. She was instrumental in moving Business of Design® training online in 2012, and now manages the international online membership platform and provides direction for the overall business strategy.

Through Business of Design®, Cheryl has had the opportunity to work with hundreds of design professionals around the world. Her business background, combined with her years of experience with the Business of Design® 15 Step Project Management Strategy has equipped Cheryl with the tools needed to provide excellent guidance on the implementation of various Business of Design®’s systems and strategies and best practices for business operations.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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