EP 438 | Full Money Mode: How Interior Designers Take Control of Their Finances with Cheryl Horne

July 22, 2025

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Business of Design® is officially in full money mode with the launch of a 6-week Financial Intensive—and this episode sets the tone. Kimberley Seldon is joined by Cheryl Horne, Director of Operations at Business of Design®, for a practical, no-nonsense conversation about what it really takes to take control of your business finances.

This episode is for interior designers who are tired of feeling uncertain about pricing, profitability, and cash flow—and who want systems they can actually use, starting now. Cheryl shares real-world strategies that help designers build financial clarity, make smarter decisions, and replace overwhelm with confidence, regardless of where they’re starting from.

If you’ve ever felt busy but unsure, successful but financially uneasy, or intimidated by your numbers, this conversation will show you how to shift from avoidance to ownership—and why doing so changes everything.

What you’ll learn in this episode:

  • Why understanding your numbers is the foundation of a healthy design business

  • Practical ways to build financial clarity and confidence

  • How time limits on tasks improve both productivity and profitability

  • Why tracking billable hours—and reviewing them regularly—matters

  • How separating revenue streams increases insight and income

  • The critical difference between salary and profit

  • How regular financial check-ins support smarter, calmer business decisions

🎯 Ready to go deeper? Join the upcoming 6-week Financial Intensive and start building the systems that will lead to lasting financial success. Register Now >>

 

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About Cheryl Horne

Cheryl Horne is Director of Operations for Business of Design®. She began with the company in 2007, working directly with Kimberley Seldon running live educational workshops and events for design professionals across Canada and the US. She was instrumental in moving Business of Design® training online in 2012, and now manages the international online platform and provides direction for the overall business strategy.

Through Business of Design®, Cheryl has had the opportunity to work with hundreds of design professionals around the world. Her business background, combined with her years of experience with the Business of Design® systems has equipped Cheryl with the tools needed to provide excellent guidance on the implementation of various Business of Design®’s systems and strategies and best practices for business operations.

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Ready to turn insight into action?

The Business of Design® Signature Business Program is our flagship, proven system for interior designers who want structure, profitability, and confidence—without burnout. Built on 30+ years of real-world experience, it gives you the exact framework to run a successful design firm.

Stop guessing. Start leading.

Enroll now and build the business your talent deserves >>

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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