EP 441 | Sales is Service with Nikki Rausch
August 12, 2025
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Let’s talk about a topic that gives many designers the cold sweats—sales. Offering your services authentically is not pushy—it’s service. It’s not ick, it’s sales. From handling rejection to reviving client pipelines and learning how to spot subtle buying signals, this conversation is packed with real strategies that feel good and get results. Whether your projects are booming or business feels a bit slow, it’s time to reframe your mindset, reconnect with past clients, and approach sales with clarity and confidence.
In this episode we learn:
- Sales is not sleazy—it’s service. You’re not “convincing”; you’re solving a problem your client already has.
- Reframe rejection. A “no” is often just a “not yet.” It’s your job to follow up respectfully and leave the door open.
- Understand your client’s “convincer strategy.” People need to see or hear something multiple times before they say yes—so follow up strategically.
- Spot buying signals. Comments, objections, or questions can all indicate interest. Learn to recognize and respond without fear.
- Don’t ignore past clients. It’s easier to earn repeat business than find new clients—reach out with genuine value and suggestions.
- Your network is gold. Happy clients will refer you—if you ask. Don’t rob them of the joy of helping you.
- Soft selling works. Ask permission to make suggestions and always offer a next step without pressure.
TAKE AWAY
Seal the Deal: Hone Your Skills in Asking the Right Questions to close More Sales
DESIGN INTERVENTION
Watch your email tone. Reduce “I” statements and shift to client-focused language with questions that invite engagement.
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