EP 449 | Do You Want Fries With That with Kimberley Seldon

October 7, 2025

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Join Kimberley Seldon on the Business of Design podcast as she explores the powerful strategies of upselling and cross-selling to enhance your business with existing clients. Discover how these techniques can transform your projects into extraordinary experiences, boosting both client satisfaction and your bottom line.

In this episode, you will learn:

  • The difference between upselling and cross-selling and why they matter.
  • How to confidently suggest premium products and services without feeling pushy.
  • The role of integrity in sales and how to propose upgrades that clients will value.
  • Practical examples of turning small projects into significant opportunities.
  • Strategies to grow your business profitably without additional time investment.

Tune in to unlock the potential of your current client relationships and elevate your design business to new heights.

 

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Business of Design® has helped thousands of design professionals around the world build successful, profitable design businesses by providing the industry’s best business training. Created by practicing interior design professional, Kimberley Seldon, the systems and strategies you’ll learn through BOD™ Programs have been streamlined over a successful 30-year career managing real projects, clients, and trades.

Let us be part of your success. Join today >>

Thank you to our podcast sponsor, Renewal By Andersen!

Renewal by Andersen LLC is the start-to-finish window and door replacement division of Andersen Corporation. Renewal by Andersen offers a replacement process that includes an in-home consultation, custom manufacturing, and installation through one of the largest nationwide networks of window and door replacement specialists.

For a complimentary in-home consultation, or to learn more, visit www.renewalbyandersen.com.

Apply for Renewal by Andersen’s Interior Designer Loyalty Program today at www.renewalbyandersendesigners.com.

Thank you to our podcast sponsor, Aquavato!

Aquavato is a trade-focused plumbing showroom in Toronto designed to support interior designers with expert product guidance, educational support, and concierge level service. Inside, the House of Rohl Studio has curated selections of Perrin & Rowe, Rohl, Shaws, Victoria + Albert, Emtek & Schaub.

Learn more about the Aquavato Trade Program at aquavato.com.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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