EP 449 | Do You Want Fries With That? Upselling & Cross-Selling Strategies for Interior Designers with Kimberley Seldon

October 7, 2025

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Upselling and cross-selling aren’t pushy sales tactics—they’re powerful tools that allow interior designers to elevate the client experience and grow revenue without adding more hours to their workload. In this episode, Kimberley Seldon breaks down how to confidently recommend premium products, enhancements, and complementary services that genuinely improve project outcomes.

You’ll learn how to identify high-impact opportunities within your existing projects, how to present upgrades with integrity, and how small suggestions can turn modest jobs into remarkable results. With the right mindset and language, upselling becomes an act of service—helping clients get the best version of their project while increasing profitability for your firm.

If you want to maximize value, strengthen client relationships, and generate more revenue without taking on more clients, this episode will show you exactly how to do it.

In this episode, you will learn:

  • The difference between upselling and cross-selling—and when to use each
  • How to confidently present premium upgrades without feeling pushy
  • Why integrity is essential when recommending enhancements
  • Real examples of turning small projects into significant opportunities
  • Strategies to grow revenue without increasing your workload
  • How to unlock the potential of your current client relationships

 

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Business of Design® has helped thousands of design professionals around the world build successful, profitable design businesses by providing the industry’s best business training. Created by practicing interior design professional, Kimberley Seldon, the systems and strategies you’ll learn through BOD™ Programs have been streamlined over a successful 30-year career managing real projects, clients, and trades.

Let us be part of your success. Join today >>

Thank you to our podcast sponsor, Renewal By Andersen!

Renewal by Andersen LLC is the start-to-finish window and door replacement division of Andersen Corporation. Renewal by Andersen offers a replacement process that includes an in-home consultation, custom manufacturing, and installation through one of the largest nationwide networks of window and door replacement specialists.

For a complimentary in-home consultation, or to learn more, visit www.renewalbyandersen.com.

Apply for Renewal by Andersen’s Interior Designer Loyalty Program today at www.renewalbyandersendesigners.com.

Thank you to our podcast sponsor, Aquavato!

Aquavato is a trade-focused plumbing showroom in Toronto designed to support interior designers with expert product guidance, educational support, and concierge level service. Inside, the House of Rohl Studio has curated selections of Perrin & Rowe, Rohl, Shaws, Victoria + Albert, Emtek & Schaub.

Learn more about the Aquavato Trade Program at aquavato.com.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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