EP 453 | The Power of Professional Photography for Interior Designers with Candice Brooke

November 4, 2025

Listen Now

Professional photography isn’t a luxury for interior designers—it’s a growth strategy. In this episode, Kimberley Seldon and interiors photographer Candice Brooke dive into the transformative power of high-quality imagery and how it impacts everything from client attraction to project visibility to your firm’s perceived value.

Candice shares expert insights on preparing your space for a shoot, creating a strategic shot list, and collaborating effectively with photographers who understand the interior design industry. You’ll also learn how to maximize your images across platforms—from your portfolio and website to social media and press opportunities—so your work gets the attention it deserves.

Whether you’re a seasoned designer or just beginning to build your portfolio, this conversation will show you why investing in photography is one of the smartest decisions you can make for your brand, credibility, and business growth.

In this episode you will learn:

  • How professional photography drives business growth and client acquisition
  • Essential tips for preparing a space for a photo shoot (lighting, styling, decluttering)
  • How to build a strategic shot list tailored to each project
  • The value of working with photographers who have industry connections
  • How to leverage your images for maximum exposure across social media and your website
  • The evolving role—and current limitations—of AI in interior design photography
  • Practical advice for new designers working with limited budgets

 

DESIGN INTERVENTION

In photography, chasing the perfect shot can freeze your creativity. Sometimes the best images come from just clicking, learning, and adjusting. Share your work, improve as you go—done photos tell your story better than waiting for flawless.

 

WATCH ON YOUTUBE

About Candice Brooke

Hi, I’m Candice—photographer, storyteller, mama of (almost) five, and a big believer that homes and spaces are some of the most fun things to photograph. Just like people, homes tell a story too!

I married my teenage crush, and together we built Mark Brooke Photography from the ground up at age 23. We spent the first decade growing our business in Orange County, CA, and now we’re building our second chapter on the East Coast. We love working with amazing creatives and telling meaningful stories

www.markbrooke.com

Instagram

Thank you to our podcast sponsor, Renewal By Andersen!

Renewal by Andersen LLC is the start-to-finish window and door replacement division of Andersen Corporation. Renewal by Andersen offers a replacement process that includes an in-home consultation, custom manufacturing, and installation through one of the largest nationwide networks of window and door replacement specialists.

For a complimentary in-home consultation, or to learn more, visit www.renewalbyandersen.com.

Apply for Renewal by Andersen’s Interior Designer Loyalty Program today at www.renewalbyandersendesigners.com.

Subscribe to the Podcast

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

|