EP 457 | Make Yourself Irrelevant (and Wildly Profitable) with Kasim Aslam
December 2, 2025
Listen Now
What if working less actually meant earning more? In this high-voltage episode, Kimberley sits down with entrepreneur and former Google Ads mogul Kasim Aslam, who went from hustling in Albuquerque to building (and selling) an eight-figure business. Kasim shares how designers can finally stop trading hours for dollars by building systems, teams, and leverage that work—without them. He’s blunt, funny, and full of game-changing truths about why most creative professionals trap themselves in “jobs” instead of building real companies. You’ll learn how to attract top talent, let go of control, and make peace with the inevitable risk of growth. This conversation will challenge everything you believe about work, success, and what it takes to scale. If you’ve ever said, “I can’t find good help,” or “no one does it like me,” this one’s your wake-up call.
In this episode we learn:
- stop trading time for money
- identify the four leverage points: programs, processes, people, and products
- hire top talent without fearing they’ll leave you
- design systems so your business makes money while you’re away
- replace “redundant” with “irrelevant” when defining your role
- negotiate for more — in business, and in life
DESIGN INTERVENTION
“Eighty percent done by someone else is better than 100 percent done by you.”
WATCH ON YOUTUBE
Subscribe to the Podcast
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.