EP 458 | The 12-Month Marketing Plan Every Interior Designer Needs with Daniela Furtado
December 9, 2025
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If your marketing plan for your interior design business feels like “post more” or “try harder,” this episode is the reset you need. Kimberley Seldon and marketing strategist Daniela Furtado break down a practical, high-impact 12-month marketing plan designed specifically for interior designers who want more visibility, more ideal clients, and more consistent inquiries.
This roadmap cuts through the noise and replaces random, reactive marketing with a clear, strategic approach you can actually maintain. From choosing a profitable niche to improving your Google Maps ranking, optimizing your website, and turning case studies into client-magnet content—Daniela and Kimberley show you what to do, when to do it, and what you can safely ignore.
If you’re ready to stop guessing and start marketing like a CEO, this episode gives you the structure and clarity you’ve been missing.
In this episode you will learn:
- Why most marketing plans fail after 3.7 months—and the simple fix
- How to analyze past clients to identify your most profitable niche
- The easiest way to increase visibility using Google Maps reviews
- How to design a service page that Google actually ranks
- Why case studies are your most powerful tool for attracting better clients
- What to focus on each month to build steady, predictable growth
- How to forecast your marketing plan like a CEO—not a guesser
DESIGN INTERVENTION
Get over the cringe.
Daniela’s advice for every designer putting themselves out there: stop waiting to feel ready. Whether it’s asking for reviews, posting videos, or finally updating your site—consistency beats perfection every time.
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.