EP 461 | The Interior Designer’s Business Plan for a Better Year with Kimberley Seldon

December 30, 2025

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Interior design businesses don’t fail for lack of talent—they struggle because the business plan is too vague, too complicated, or never gets implemented. In this episode, Kimberley Seldon shares a simple, actionable framework any interior designer can use to improve profitability, attract more ideal clients, and run a more efficient design firm.

Kimberley breaks down the three strategic levers that determine every design firm’s success:

  • Demand (attracting ideal clients)
  • Margin (pricing, profitability, and scope control)
  • Efficiency (systems, process, and team capacity)

You’ll learn how to identify the lever that will make the biggest difference in your business this year—and the specific commitments that support real progress. No wishful thinking. No complicated binders. Just a practical plan you can start using today.

Whether you want to increase revenue, raise your rates, improve project management, or regain control of your workload, this episode gives you the clarity and direction you’ve been missing.

In this episode we learn:

  • Why a real business plan goes beyond revenue—and includes capacity, systems, and leadership
  • The three levers that drive demand, margin, and efficiency in every interior design business
  • How to choose the right lever based on your current bottleneck
  • Practical commitments that move the needle for each lever
  • Why aligning your business plan with your calendar is the key to implementation
  • How quarterly reviews prevent overcorrection and keep you focused
  • The mindset shift designers must make to lead with confidence this year

 

DESIGN INTERVENTION

Price before you design, not after. Clarity upfront protects your margins, your time, and your sanity.

 

WATCH ON YOUTUBE

 

YOUR NEXT STEP | Become a Member

Business of Design® has helped thousands of interior design professionals build thriving, profitable businesses—without burnout. Founded by interior designer Kimberley Seldon, our proven systems are based on 30+ years of real projects, real clients, and real success.

If you’re ready for structure, confidence, and results—join us today and start transforming your business. >>

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.