EP 327 | Brand Storytelling for Interior Designers with Ericka Saurit (Part 1)

June 6, 2023

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Are you struggling to explain your value in a way that truly connects with clients?

In this episode, Kimberley Seldon is joined by Ericka Saurit for part one of a two-part series on crafting a powerful brand story for your interior design business. Because no matter how beautiful your work is, if you can’t clearly communicate your value, you risk being overlooked.

In today’s competitive market, words matter more than ever—even in a highly visual industry like interior design. Learn how to create a brand narrative that resonates, differentiates your business, and makes you memorable to the right clients.

If you want your brand to stand out and attract ideal clients, this episode will show you where to start.

What you’ll learn in this episode:

  • Why storytelling makes your interior design brand more memorable
  • Why your words matter just as much as your visuals
  • The key components of a compelling, unforgettable brand story
  • A mindset shift that makes writing your brand message easier
  • Where to begin when creating your brand narrative
  • Why a brand is built on feelings—not just services
  • The “3 Es” of effective brand copy
  • Common “buzz killer” phrases (like “full-service design”) to avoid

 

DESIGN INTERVENTION

You don’t have to know all the answers, you just have to know where to go to find them.

About Ericka Saurit

Ericka Saurit, founder of Saurit Creative, a boutique brand marketing agency with a mission to support and elevate brands across the entire home industry. As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder, and Procter & Gamble.

www.auritcreative.com

LinkedIn | erickasaurit

Instagram | sauritcreative

Thank you to our Sponsor!

Daniel House Club

Over the last year, Daniel House Club has helped interior designers save over $2.3 million in their furniture procurement. With Daniel House Club, trade professionals no longer need to jump through hoops or remember hundreds of logins to profitably source from the brands they love most. Club members enjoy access to over 150 vendors at the best trade prices in the industry all in one place. Daniel House Club’s mission is to be the quickest place for interior designers to FIND and BUY what they are looking for. And it’s fulfilling this mission.

Visit danielhouse.club/bod to save 50% off your first year of Pro or Pro+ membership.

 

What DHC members are saying:

One member in Denver says, “The concierge is really helpful and that’s what sets them apart from everyone else. I’ve noticed even showrooms having a bit of a harder time when claims & damages come up, but DHC’s concierge service cuts that time down significantly.”

Another member simply says, “I could not pay someone to do what Daniel House Club does for me…they handle all the logistics after the purchase, which just makes it so easy.“

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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