EP 328 | Brand Messaging for Interior Designers with Ericka Saurit (Part 2)

June 13, 2023

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Struggling to clearly explain what you do—and why it matters to your ideal client?

In this episode, Kimberley Seldon is joined by Ericka Saurit for part two of this conversation on refining your brand story as an interior designer. If you’ve ever felt unsure how to articulate your value, this episode will help you communicate with clarity, confidence, and impact.

Great design isn’t enough—clients need to feel understood, connected, and confident in your expertise. Learn how to craft a compelling brand narrative that speaks directly to the emotional reasons clients choose to hire you.

If you want to attract better clients and position your interior design business more effectively, this episode is essential listening.

What you’ll learn in this episode:

  • Why emotional connection is key to winning interior design clients
  • How to tap into the deeper reasons clients renovate or decorate
  • What clients really want: to feel seen, heard, and understood
  • How brand perception is shaped by feelings—not just services
  • The “3 Es” framework for creating clear, compelling brand messaging

 

DESIGN INTERVENTION

The way you do one thing is the way you do everything.

About Ericka Saurit

Ericka Saurit, founder of Saurit Creative, a boutique brand marketing agency with a mission to support and elevate brands across the entire home industry. As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder, and Procter & Gamble.

www.auritcreative.com

LinkedIn | erickasaurit

Instagram | sauritcreative

Thank you to our Sponsor!

Daniel House Club

Over the last year, Daniel House Club has helped interior designers save over $2.3 million in their furniture procurement. With Daniel House Club, trade professionals no longer need to jump through hoops or remember hundreds of logins to profitably source from the brands they love most. Club members enjoy access to over 150 vendors at the best trade prices in the industry all in one place. Daniel House Club’s mission is to be the quickest place for interior designers to FIND and BUY what they are looking for. And it’s fulfilling this mission.

Visit danielhouse.club/bod to save 50% off your first year of Pro or Pro+ membership.

 

What DHC members are saying:

One member in Denver says, “The concierge is really helpful and that’s what sets them apart from everyone else. I’ve noticed even showrooms having a bit of a harder time when claims & damages come up, but DHC’s concierge service cuts that time down significantly.”

Another member simply says, “I could not pay someone to do what Daniel House Club does for me…they handle all the logistics after the purchase, which just makes it so easy.“

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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