EP 328 | Refine Your Story with Ericka Saurit – Part 2

June 13, 2023

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Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the second of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.

In this episode we learn:

  • tap into the emotional reasons clients renovate or decorate
  • clients want a sense of belonging and to be seen and heard
  • a brand is a compilation of all the feelings we have about what we are about to purchase
  • 3 Es of good brand copy

 

DESIGN INTERVENTION

The way you do one thing is the way you do everything.

About Ericka Saurit

Ericka Saurit, founder of Saurit Creative, a boutique brand marketing agency with a mission to support and elevate brands across the entire home industry. As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder, and Procter & Gamble.

www.auritcreative.com

LinkedIn | erickasaurit

Instagram | sauritcreative

Thank you to our Sponsor!

Daniel House Club

Over the last year, Daniel House Club has helped interior designers save over $2.3 million in their furniture procurement. With Daniel House Club, trade professionals no longer need to jump through hoops or remember hundreds of logins to profitably source from the brands they love most. Club members enjoy access to over 150 vendors at the best trade prices in the industry all in one place. Daniel House Club’s mission is to be the quickest place for interior designers to FIND and BUY what they are looking for. And it’s fulfilling this mission.

Visit danielhouse.club/bod to save 50% off your first year of Pro or Pro+ membership.

 

What DHC members are saying:

One member in Denver says, “The concierge is really helpful and that’s what sets them apart from everyone else. I’ve noticed even showrooms having a bit of a harder time when claims & damages come up, but DHC’s concierge service cuts that time down significantly.”

Another member simply says, “I could not pay someone to do what Daniel House Club does for me…they handle all the logistics after the purchase, which just makes it so easy.“

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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