EP 432 | Member Qs: Real Business Questions Interior Designers Are Asking with Cheryl Horne

June 10, 2025

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What are interior designers really wrestling with behind the scenes? In this episode, Kimberley Seldon is joined by Cheryl Horne, Director of Operations at Business of Design®, to answer the real, unfiltered questions members are asking right now.

Because Cheryl speaks with BOD® members daily, she has a front-row seat to the challenges designers face as they grow—how to increase project size without burnout, how many jobs is actually the right number, and how to quiet the inner worrier that shows up when it’s time to bill confidently. This conversation is practical, grounded, and full of insight designers can apply immediately.

If you want clarity instead of guesswork—and answers rooted in real-world experience—this episode delivers exactly that.

What you’ll learn in this episode:

  • How to identify which projects are truly the most profitable

  • Why training new staff with BOD™ modules sets them up for success faster

  • The three profit levers to pull when your business hits a famine phase

  • What to do when a client wants to shop for items themselves

  • Which Business of Design® course new employees should take first

 

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About Cheryl Horne

Cheryl Horne is Director of Operations for Business of Design®. She began with the company in 2007, working directly with Kimberley Seldon running live educational workshops and events for design professionals across Canada and the US. She was instrumental in moving Business of Design® training online in 2012, and now manages the international online platform and provides direction for the overall business strategy.

Through Business of Design®, Cheryl has had the opportunity to work with hundreds of design professionals around the world. Her business background, combined with her years of experience with the Business of Design® systems has equipped Cheryl with the tools needed to provide excellent guidance on the implementation of various Business of Design®’s systems and strategies and best practices for business operations.

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Ready to turn insight into action?

The Business of Design® Signature Business Program is our flagship, proven system for interior designers who want structure, profitability, and confidence—without burnout. Built on 30+ years of real-world experience, it gives you the exact framework to run a successful design firm.

Stop guessing. Start leading.

Enroll now and build the business your talent deserves >>

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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