EP 046 | How Interior Designers Increase Their Visibility with Rachel Moriarty

Listen Now

Are potential clients finding you—or are you hiding in plain sight?

In this episode, Kimberley Seldon speaks with Rachel Moriarty about how interior designers can increase their visibility, attract ideal clients, and build stronger connections online. Rachel shares practical marketing strategies that help designers stand out in a crowded marketplace while remaining authentic to who they are.

For interior designers looking to grow their audience, strengthen their brand, and generate more opportunities, this episode offers actionable advice you can start using immediately.

In this episode, we learn:
• Why authenticity is the key to attracting clients who are the right fit for your business
• How to build Know, Like, and Trust with potential clients before they ever contact you
• Why live video can quickly increase visibility and audience engagement
• How showing up consistently helps strengthen your personal and professional brand
• Why investing in yourself can accelerate business growth
• How greater visibility leads to more opportunities, stronger relationships, and better clients

Take Aways

8 Tips That You Can Use to Intentionally Grow Your Online Presence

1. Set your Visibility Intention. Establish a “Know, Like, Trust Factor” with your audience and you will land more ideal clients and be open to unexpected opportunities and income streams.
2. Live Video / Video. Use video as tool to welcome clients, create Before + After Videos and client testimonials. Rachel has a daily livestream show on FB called “Rachel’s Daily Riffs” where she uses live video to connect with her audience and showcase her expertise.
3. Share your projects on social media. Humble bragging is an essential part of growing your business.
4. Share “behind the scenes”. Instagram Stories are a great way to do that and it takes only seconds to create them. Share what you’re working on, inside designer showrooms, wholesale flower markets, installation days, office scenes, bits on personal life, flea market trips, food, coffee, beach, home.
5. Get Social on Social. Don’t just drop your post and run—engage with your followers and you will build genuine connections.
6. Blog. Get into the story of projects and show the before, in progress and after photos. Talk trends, colors and market finds.
7. Track your analytics. Use a tool like google analytics to tell you where your website traffic comes from and put most of your energy into that resource.
8. Take it offline. Take it back to the basics from time to time. While many connect online, in-person networking is invaluable for deepening those connections. Attend networking events, conduct in-person workshops and speaking engagements.

DESIGN INTERVENTION

Rachel’s advice: Invest in you. Find a coach or program that fills a gap in your expertise and embrace it. Ask your peers what’s worthwhile and what isn’t.