EP 087 | Google Ads for Interior Designers with Faith Sheridan

November 19, 2018

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Can Google Ads help interior designers attract better clients and grow their business?

In this episode, Kimberley Seldon speaks with Faith Sheridan about her experience using Google Ads to generate qualified leads for her interior design firm. After deciding to try a new marketing strategy, Faith discovered that a well-planned advertising campaign could be an effective way to reach ideal clients and support business growth.

For interior designers considering paid advertising, this conversation offers practical insights into targeting, budgeting, and creating marketing campaigns that attract the right prospects.

In this episode, we learn:
• Why trying new marketing strategies can help break through business plateaus
• How defining your ideal client improves advertising results
• Why negative keywords are just as important as the keywords you target
• How Google Ads budgets work and why planning matters
• Why transparency around fees helps attract better-fit clients
• Why quality leads matter more than a high volume of clicks or inquiries
• How marketing tools work best when supported by strong systems and procedures

 

Take Aways

Faith suggests joining Business of Design™ (we love her idea!) and emphasizes the value of open sharing with other professional designers. Find out more…

 

 

Thank you to our Sponsor!

Faith Sheridan is a Seattle interior designer who creates luxury interiors tailored to the lifestyles of her Pacific Northwest clients. Our clients love our classic good taste melded with a modern point of view. Projects include private homes, rural estates, urban high-rise condos and second homes. Our busy clients love to entertain family and friends at large and small gatherings, they travel often, collect all sorts of things including art, wine, rugs plus they actively involve themselves in the community, at the art museum and performances. Appreciated is our no-nonsense, efficient approach as well as completing projects on-time and budget.

As a past member and contributor to the first Benjamin Moore Residential Color Advisory team, Faith is fearless when it comes to the creation of custom furnishings, especially rugs. This is due to, not only to her understanding of color, but to her love for color, as well. Her work with Benjamin Moore also led Faith to help define the Color Palette Initiative that determines future color trends.

Faith launched her firm in the late 80s by designing estate homes in Omaha, before making her home in Portland and then to Seattle, where she now resides. She’s a professional member of ASID and Past President of the Oregon ASID chapter, and is dedicated to giving her clients the 5-Star Luxury Experience they desire.

www.faithsheridan.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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