EP 097 | How Interior Designers Can Break Bad Business Habits with Business of Design® Alumni

January 28, 2019

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What happens when interior designers identify the habits holding them back—and commit to changing them?

In this episode, Kimberley Seldon speaks with Business of Design™ members Elizabeth Scruggs, Christie Leu, and Yaron Linett about the business challenges they faced and the changes that helped them move forward. From improving systems and hiring practices to strengthening financial management and marketing efforts, each guest shares lessons that transformed the way they run their business.

For interior designers looking to grow, this conversation is a reminder that small changes in behavior and process can lead to significant results.

In this episode, we learn:
• How scheduling tools can save time and streamline client inquiries and consultations
• Why hiring a bookkeeper early can support faster business growth
• How systems and procedures reduce the need for micromanagement
• Why creative hiring strategies can help you find the right team members
• How identifying and leveraging your unique strengths can create new opportunities
• Why social media content should be created with your ideal client in mind

 

Take Aways

Acuity Scheduling allows clients to schedule appointments directly through your website.

Design Manager accounting software for design professionals.

Consider a “pick your brain” rate for those who only want to ask a few questions.

 

About Elizabeth Scruggs

An award-winning building contractor and interior decorator, Elizabeth opened Superior Construction and Design in 2000.  Filling the gap in the construction industry, she adds the perspective that only a woman can offer to a building or remodeling project. She is a licensed general contractor, interior decorator, certified color expert, and expert psychological stager. In 2016, she was a contributing author in Home Staging: The Power That Sells Real Estate. Married for 27 years, she and her husband have three children and reside just outside Nashville.

www.superior-construction-and-design.com

 

About Christie Leu

Christie Leu may be the only artist-turned designer who has triplets (plus two singles) and a triplet mom design assistant! For 15 years, she worked in polymer clay, making original, functional, fine crafts including clocks, home decor and jewelry. She participated in juried shows and sold her work to galleries, stores and catalogs. Her expertise with color, composition and organizing a large team translate into fabulous design for her clients.

www.christieleuinteriors.com

 

About Yaron Linett

Yaron Linett the Principal Designer of Formal Traditional was born in Jerusalem and lived between the Washington, D.C. area and Israel growing up. Located in Warrenton VA, Formal Traditional provides commercial and residential design services focused on C and D level executives.  With clients including five-star five-diamond hospitality, Embassies, and historic homes Yaron brings his refined old-world taste to discerning clients throughout the Piedmont and Potomac regions.

www.formaltraditional.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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