EP 150 | Pricing Creativity for Interior Designers with Blair Enns (Part 1)

February 3, 2020

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How can interior designers charge premium fees without losing the respect of clients or trades?

In this episode, Kimberley Seldon begins a two-part conversation with Pricing Creativity author Blair Enns about value-based pricing, positioning, and the mindset required to build a more profitable interior design business.

Many creative professionals struggle with pricing because they undervalue their expertise or position themselves like a commodity. Blair explains why confidence, clear policies, and strong positioning are essential for designers who want to charge appropriately and lead clients professionally.

In this episode, we learn:
• Why interior designers should avoid positioning their services as a commodity
• How strong branding supports premium pricing and client trust
• Why a client’s real power lies in hiring an alternative provider
• How a designer’s true power comes from confidence and self-esteem
• Why relying on clear policies is more effective than making emotional decisions
• How value-based pricing helps interior designers build healthier, more profitable businesses
• Why professional leadership improves both the client experience and project outcomes

 

Take Aways

Win without Pitching

How to Win the Flat Fee Game

 

Blair Enns is on a mission to change the way creative services are bought and sold the world over. He is the founder of Win Without Pitching, the sales training and coaching organization for creative professionals, and the author of two books on selling and pricing for creatives.

The Win Without Pitching Manifesto​, published in 2010, has sold over 30,000 copies and launched a revolution in how creative and marketing firms approach developing new business development.

Pricing Creativity: A Guide to Profit Beyond the Billable Hour​, published in 2018, is a comprehensive guide to value-based pricing for creative firms. It is available in multiple formats, only at pricingcreativity.com.

Blair also hosts, with David C. Baker, the podcast ​2Bobs: Conversations on the Art of Creative Entrepreneurship​. According to the UK’s The Agency Collective, 2Bobs is the second most listened to podcast by agency owners, after The Tim Ferriss Show.

Blair lives in the remote mountain village of Kaslo, British Columbia, Canada. He can be found online at winwithoutpitching.com and @blairenns on Twitter and LinkedIn.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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