EP 023 | You Are A Brand. Whether You Like It Or Not with Bruce Philp – Part 1
August 29, 2017
About this Episode
“People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” Bruce Philp, author Consumer Republic.
Having a brand, and filling a particular brand space gives consumers the confidence to hire you.
In this episode we learn:
– 3 components of a healthy brand
– why outsourcing your brand experience makes sense
– how corporation (or the appearance of one) gives a client confidence
– three ways small business owners give away their power
Three conditions that need to be met in order to build a viable brand:
- Purpose. Consumers need to believe that the people they hire are motivated by a higher purpose, otherwise they’ll assume it’s opportunism.
- Positioning. Commit to a particular type of project that you’re great at and an ideal client, or you’ll never excel
- Character. Sharing your value and personality allows your customer to buy into you as a brand.
Conferencing Service: GotoMeeting
Consumer Republic Nobility in buying good quality.
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