EP 103 | Your Vibe is your Tribe with Darla Powell
March 11, 2019
About this Episode
Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it.
In this episode we learn:
- a narrow brand helps you find your tribe
- identifying your ideal client is critical to your success
- limit social media posts to brand appropriate content
- editing past posts is time consuming but may be worthwhile
- avoid divisive topics online, nothing is private
- clients may be watching and yet not engage
- undercharging will get you what you ask for
Darla’s plan for attracting your tribe on social media:
1. Create your personal brand with social media.
Define what your focus is, what you are passionate about, and what makes you different than others.
Research likeminded individuals and brands who do this well.
2. Position yourself for success.
Find out where your audience is on social media.
Regularly, determine your stance on hot topics and trending subjects before joining the conversation.
3. Remain true to your core and let your brand shine.
Social media is a space to let your personality shine in creative ways.
Allow your brand to be reflected in everything from imagery, comments and bios, and within every post.
4. Adapt and react.
As times change, so will your brand. It is okay to evolve.
5. Share your voice.
While it is wise to be hesitant when joining conversations, it is important to remember that social media is a place to be social and communicate. This will allow you to build and define your brand while connecting with others.
Value your worth. Raise your rates as you grow and avoid customers who do not respect what you do.
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.