EP 171 | Fix this Next with Mike Michalowicz
May 18, 2020
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The biggest challenge a business owner frequently has, is knowing what the biggest challenge is. If you just, “trust your gut,” when it comes to tackling a challenge, you’re likely to steer your business down the wrong path. So, how exactly can the business owner determine where the focus should be? Author and entrepreneur advocate, Michael Michalowicz shares his diagnostic formula with Business of Design™.
In this episode we learn:
- why the business owner struggles and gets stuck
- what is the business hierarchy of needs
- how to navigate getting unstuck
Design Intervention
In this climate, reach out to your prospect base and ask, “Is there a new way we can serve you?” With a macro-crisis; a huge economic shift, we won’t know what clients need now if we don’t ask. Don’t make assumptions.
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