EP 186 | Close the Sale with Nikki Rausch

September 7, 2020

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About this Episode

The sales process, whether you love it or hate it, isn’t about you. It’s about the client. Sales coach Nikki Rausch says there is a right way to engage the client and close the sale.

In this episode we learn:

  • sales is something you do with a client, not to a client
  • how to prepare yourself for the sales process
  • dog calling vs. cat calling energy
  • a 5-step process for sales
  • most people will not make a decision to hire you, unless you ask them
  • issue a final invitation for the client to buy

Design Intervention

Stop focusing on making the best decision and focus on making your next decision—because it ain’t gotta be perfect!

Take Away

Having a Neuro Linguistic Programming mandala allows you to prepare for the sales process. These four messages can be reviewed and considered, prior to the sale, or any important event, to prepare ourselves for the process of sales.

  1. I’m glad I’m here.
  2. I’m glad you’re here.
  3. I know what I know.
  4. I care about you.

FREE RESOURCE | Closing the Sale: Simple Tips to Increase Your Confidence




Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

After 25 years’ experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker, podcast host and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. When she’s not helping business owners move their clients along the ‘Selling Staircase’, Nikki enjoys taking in all the beauty that living in the Pacific Northwest affords her.


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