EP 186 | How Interior Designers Can Close More Sales with Nikki Rausch

September 7, 2020

Listen Now

Do you struggle to confidently close sales with interior design clients?

In this episode, Kimberley Seldon is joined by sales coach Nikki Rausch to discuss how interior designers can improve their sales process, build stronger client relationships, and confidently ask for the business.

Many designers feel uncomfortable with sales because they associate it with pressure or persuasion. Nikki explains why effective sales is actually about serving the client, guiding them through decisions, and creating trust throughout the consultation process. This conversation offers practical strategies interior designers can use to improve conversions and grow a more profitable business.

In this episode, we learn:
• Why sales is something you do with a client, not to a client
• How preparing for sales conversations improves confidence and outcomes
• The difference between “dog calling” and “cat calling” sales energy
• How a 5-step sales process helps guide clients naturally toward a decision
• Why most clients will not hire you unless you clearly ask for the sale
• How issuing a final invitation helps clients move forward with confidence
• Why improving sales skills leads to stronger profitability and business growth for interior designers

Design Intervention

Stop focusing on making the best decision and focus on making your next decision—because it ain’t gotta be perfect!

Take Away

Having a Neuro Linguistic Programming mandala allows you to prepare for the sales process. These four messages can be reviewed and considered, prior to the sale, or any important event, to prepare ourselves for the process of sales.

  1. I’m glad I’m here.
  2. I’m glad you’re here.
  3. I know what I know.
  4. I care about you.

FREE RESOURCE | Closing the Sale: Simple Tips to Increase Your Confidence

About Nikki Rausch

After 25 years’ experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker, podcast host and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. When she’s not helping business owners move their clients along the ‘Selling Staircase’, Nikki enjoys taking in all the beauty that living in the Pacific Northwest affords her.

www.yoursalesmaven.com

Subscribe to the Podcast

Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

|