EP 213 | Curating Your Interior Design Business with Jennifer Jones, hosted by Laura Martin Bovard

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What if you curated your business as carefully as you curate your interiors?

In this episode, hosted by Laura Martin Bovard, Jennifer Jones of Niche Interiors shares how intentional decision-making around clients, staff, and projects can create a stronger, more sustainable interior design business.

From recognizing red flags early to letting go of perfectionism and self-doubt, this candid conversation explores how selective choices lead to better projects, healthier relationships, and greater confidence as a business owner.

If you’re ready to stop saying yes to everything and start building a business that truly fits you, this episode is packed with practical wisdom.

What you’ll learn in this episode:

• Why experience at established firms can accelerate your growth
• Why hiring reactively often leads to poor decisions
• How to recognize red flags during consultations and intake calls
• Why delayed client decisions impact projects and profitability
• How releasing perfectionism improves creativity and leadership
• Why trusting your instincts matters in business decisions
• The importance of being selective about both clients and team members
• How confidently communicating your value strengthens client relationships
• Why letting go of the wrong projects creates space for better opportunities
• How practicing the word “no” builds confidence and stronger boundaries

Design Intervention

Jennifer’s advice: “There’s no perfect way to run a business!” Instead of asking yourself, “What’s the absolute best way to do something?”, asks yourself, “What’s the best way for me and my team?”

Laura’s advice: This moment is all we have. Fall in love with the process of growing your business, the day-to-day work. Stacking up the good moments leads to a good business and a good life.