EP 314 | How to Organize Your Interior Design Business with Helen Austen

March 7, 2023

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Is disorganization holding you back from growing a more profitable interior design business?

In this episode, Kimberley Seldon is joined by Helen Austen to explore how interior designers can build the systems, structure, and habits needed to run a more organized—and more successful—business.

Creativity and disorganization often go hand in hand, but without clear systems in place, it’s easy to feel overwhelmed and stuck. Learn how to simplify your processes, stay focused on your goals, and create a business that runs with greater ease and efficiency.

If you’re ready to move from chaos to clarity, this episode will show you where to start.

What you’ll learn in this episode:

• Why creative professionals often struggle with organization
• How to implement systems one step at a time without overwhelm
• Why every part of your business needs a clear, documented process
• The importance of committing to systems—and evaluating what works
• Why simple, broad systems are more effective than overcomplicated ones
• How to manage overwhelm when building or refining your business systems

DESIGN INTERVENTION

Being disorganized is not a character flaw. It is a skill that can be learned.

About Helen Austen

Helen Austen is an organizing expert & interior designer. She founded her professional organizing company in 2011 before it was cool to rainbow arrange your books or spark joy with Marie Kondo. Helen founded her interior design firm in late 2020 to address a clear gap between her ability to fully impact the function and aesthetics of a space. For over 5 years, Helen has been a regular guest on lifestyle TV in Kansas City and Houston. Her expertise has also been featured in Woman’s world magazine

www.helenausten.com

Facebook | @helenandcointeriors

Instagram | @helenandcointeriors

Thank you to our Sponsor!

Daniel House Club

Feeling overwhelmed by countless vendor logins, sourcing from too many links, and tracking order statuses across your projects? Daniel House Club is here to help. DHC is founded by designers like you, who have faced the same issues you do. They work to offer the most streamlined process to manage your projects, orders, and delivery statuses all in one place with one login. Daniel House Club is redefining the design business with the industry’s lowest trade pricing and flat rate shipping across top vendors like Eichholtz, Theodore Alexander, Currey & Co., Four Hands and more.

Discover a better way to take control of your business with Daniel House Club. Join as a Pro+ member today and get 50% off your membership at danielhouse.club/bod.

 

What DHC members are saying:

“… I can’t tell you how wonderful it has been working with you and the wider team! Always willing to help, answer questions and support us designers!!!” – Courtney Wigginton, Anne Hendrick Interiors

“I’m so glad I’ve found you, I’ve sold more furniture in the last three months than I have in the last three years because you make it so easy.”  – Meg Waldrop

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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