EP 327 | Refine Your Story with Ericka Saurit – Part 1

June 6, 2023

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Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the first of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.

In this episode we learn:

stories make your brand “stickier”, so clients remember worthwhile things about your brand
why words matter more than ever (even in our highly visual industry)
key components of an unforgettable brand story
a simple shift in your mindset will help you write content for your brand
where to start when creating a brand story
a brand is a compilation of all the feelings we have about what we are about to purchase
3 Es of good brand copy
buzz killers like “full-service design” should be avoided

DESIGN INTERVENTION

You don’t have to know all the answers, you just have to know where to go to find them.

About Ericka Saurit

Ericka Saurit, founder of Saurit Creative, a boutique brand marketing agency with a mission to support and elevate brands across the entire home industry. As a global brand marketing leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco, created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder, and Procter & Gamble.

www.auritcreative.com

LinkedIn | erickasaurit

Instagram | sauritcreative

Thank you to our Sponsor!

Daniel House Club

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Visit danielhouse.club/bod to save 50% off your first year of Pro or Pro+ membership.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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