EP 370 | Help, I Need an Assistant with Gina Cotner

April 2, 2024

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When someone asks you about your fantasy life, do you immediately think of your Hollywood crush or, are you so deep in the weeds that an assistant is where your mind goes? Ah yes. An assistant. A magical, mythical creature who can do all the tasks you don’t have time to do, plus keep you organized, answer your emails, deal with client headaches, and generally solve most of your problems. Sound about right?

In this episode we learn:

  • make a list of the tasks you love doing and the tasks you hate doing
  • imagine if you could turn over the tasks you hate to someone else
  • create training videos in advance of hiring
  • to retain staff, share the accolades
  • allow yourself to delegate tasks that you may enjoy, but take a lot of your time



Even if you have an amazing sales process, it’s not profitable if you can’t track your conversion rate. This is the only way to know that you hit or exceeded your sales goals.



Schedule an initial call with Gina: https://athenaexecutiveservices.com/explore-hiring-a-va/

About Gina Cotner

Gina Cotner is the founder and CEO of Athena Executive Services, a firm that pairs virtual Executive Assistants around the United States with swamped and successful entrepreneurs and executives. Her team of high-caliber Executive Assistants work part-time, from home, taking many tasks and projects off the plate of successful people, leaving them free to spend their time where they are needed most. Gina has worked remotely for over 15 years on national and international teams.


Facebook | www.facebook.com/AthenaVirtualAssistants

Instagram | www.instagram.com/athena_executive_services

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