EP 421 | Low-Social Strategy: How Interior Designers Market Without Relying on Social Media with Elle Kwan

March 25, 2025

Listen Now

If you’re exhausted from creating content that disappears into social media algorithms, you’re not alone. In this episode, Kimberley Seldon is joined by website strategist Elle Kwan to explore a low-social marketing strategy that helps interior designers attract the right clients—without being dependent on platforms you don’t control.

This conversation focuses on building marketing assets that work quietly and consistently in the background, starting with your website. Elle explains why conversion matters more than posting frequency, how to drive traffic intentionally, and how your portfolio can become a powerful lead-generation tool instead of a static gallery.

If you’ve suspected that relying solely on social media is limiting your growth, this episode offers a smarter, calmer alternative.

What you’ll learn in this episode:

  • Why website conversion matters and how it impacts business growth
  • Practical ways to bring more qualified visitors to your website
  • How to turn your portfolio into a high-performing lead magnet
  • Four templated emails that help generate and nurture leads

 

FREE DOWNLOADS FROM ELLE

Turn your portfolio into sales with this Email Sequence Swipes.

Attract new clients and book dream clients with Your “Low Social” Guide to Session your Interior Design Services.

 

DESIGN INTERVENTION

Do not close a door before it’s opened. Let the client say no. Don’t self-select for them.

 

WATCH ON YOUTUBE

About Elle Kwan

Brit-born Elle lives in Hong Kong, she’s a former writer for magazines like Travel and Leisure, and brands like the Mandarin Oriental. Today, Elle has turned that “storytelling” experience into “story Selling” as a website designer and messaging specialist for those in the interior design industry. She’s on a mission to help designers succeed with sites that align style, strategy and story so they stand out, shine bright and help designers book dream projects.

www.ellekwan.com

Instagram | LinkedIn | Facebook

Subscribe to the Podcast

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

|