EP 426 | 10% Right: How Interior Designers Improve Client Relationships from the Inside Out with Janine Aurichio

April 29, 2025

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Healthy client relationships don’t start with better clients—they start with better thinking. In this episode, Kimberley Seldon sits down with Janine Aurichio to explore how internal mindset patterns quietly shape external client dynamics, and why lasting change requires more than just better systems.

While strong processes absolutely improve communication and outcomes, this conversation goes deeper into what’s happening between our ears. Janine introduces practical mindset tools that help designers shift negative thought patterns, navigate conflict with confidence, and build more cooperative, respectful client relationships over time.

If you’ve ever felt stuck in recurring client challenges—even when your systems are solid—this episode will help you see where mindset may be undermining your best efforts, and how to correct course.

What you’ll learn in this episode:

  • How the “10% right” principle supports healthier conflict resolution
  • How applying a 3:1 positive ratio improves client interactions and outcomes
  • How to consult your elder, wiser self when facing difficult decisions
  • Why celebrating small wins creates momentum and lasting change

Master your mindset with Janine’s Mental Fitness Master Class.

 

DESIGN INTERVENTION

Clarity comes through action. In other words, you can’t think your way into the right next action; you have to take the first step on the path to see the path.

 

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About Janine Aurichio, MBA, WPCC, MIM

Janine is a sought-after business consultant and mental fitness coach for design firms and leaders who want big, meaningful transformation. She works with architecture and interior design firms and their leaders to create better, happier humans and businesses from the inside out. With 20 years in the industry, she brings expertise and empathy, backed by a Columbia MBA, a corporate marketing career, and over a decade immersed in personal growth and development. Janine’s unique blend of superpowers—artistic, scientific and magical—makes her the perfect guide for creative leaders who seek a thriving business with lasting peace-of-mind.

www.yes2yum.com

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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