EP 437 | Visibility is a Growth Tool with Will Leonard

July 15, 2025

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In this episode, Kimberley gets real about her money management journey—yes, even the messy parts—and shares how getting clear on your numbers can be a total game-changer. Will Leonard introduces Zena, a smart new pre-funded spending card that makes tracking expenses way less painful (and dare we say…kind of satisfying?). From expense categories to regular money check-ins, financial visibility isn’t just about bookkeeping—it’s a secret weapon for growth. If you’ve been avoiding your finances, this episode might just change your mind.

In this episode we learn:

  • how centralizing your business purchases can tame the chaos and bring clarity
  • why a pre-funded spending card like Zena might just be your new favorite business tool
  • how organizing expenses by project can save you serious time (and sanity) on bookkeeping
  • the surprising way expense categories can actually boost your bottom line
  • how real-time tracking keeps your financial house in order—without the stress
  • a smarter, calmer way to prep for tax season (bye-bye, last-minute panic)

 

DESIGN INTERVENTION

You can’t grow what you can’t see. Visibility is a growth tool. If your financial systems are scattered or unclear, you’ll always feel unsure. But when you can see your numbers clearly, you make faster, better decisions—and feel more in control.

 

WATCH ON YOUTUBE

 

Meet Will Leonard

Will has spent his career in finance, sales, and customer success—helping businesses get control of their money and grow with confidence. More importantly, his wife and mother are both full-time interior designers, so he’s seen firsthand how creative work and business challenges collide. Now, Will is part of the team at Zena, where they are building tools that make it easier for designers to manage expenses, stay organized, and run a profitable business.

www.zena.com

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Thank you to our podcast sponsor, Zena!

Let us introduce you to Zena—the smarter business card for project-based businesses and built for interior designers.

If you’re tired of chasing receipts, guessing where your money went, or sorting spreadsheets at midnight. With Zena, every purchase and business expense is automatically tracked by project, budgets update in real time, and reconciliation? It’s done for you.

And the best part? You can sign up for free.  No credit card required. Try it with zero commitment.

Head to Zena.com and activate your Zena card in minutes. It’s that easy.

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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