Having a brand, and filling a particular brand space gives consumers the confidence to hire you ….
VICKY SANDERSON | To publish the great design work you do, or to build your brand as an industry expert, you need to use the media ….
BRUCE PHILP | People don’t buy our product. They buy the belief that we can create and deliver the product. They buy ….
JACKIE GLASS | Every 5-10 years it’s important to reevaluate your brand and see if it’s still relevant. Kimberley shares her personal experience with rebranding and ….
BRUCE PHILP | Having a brand, and filling a particular brand space gives consumers the confidence to hire you ….
When I’m teaching (preaching?) Business of Design and discussion turns to marketing, invariably I’m asked about blogging. “Should I?” – asks the design professional. Well yes. Maybe. To properly answer that question, consider your reasons for wanting to blog in the first place. What’s the goal? Below are five common reasons cited for blogging. If […]