Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it.
If your potential client is not converting to a paid customer, it’s possible your brand is broken. Fortunately, a brand audit, to identify weak spots, can fix the issue and increase the benefits of your marketing efforts.
LINDAN COURTEMANCHE | Everyone needs that person in your life who tells you about the latest app or technology you should try. Kimberley’s go to resource for ….
BRUCE PHILP | People don’t buy our product. They buy the belief that we can create and deliver the product. They buy ….
JACKIE GLASS | Every 5-10 years it’s important to reevaluate your brand and see if it’s still relevant. Kimberley shares her personal experience with rebranding and ….
BRUCE PHILP | Having a brand, and filling a particular brand space gives consumers the confidence to hire you ….
JANE LOCKHART | Private label branding increases your street cred within the industry, but most importantly in your clients’ eyes. Instead of introducing your ….
When I’m teaching (preaching?) Business of Design and discussion turns to marketing, invariably I’m asked about blogging. “Should I?” – asks the design professional. Well yes. Maybe. To properly answer that question, consider your reasons for wanting to blog in the first place. What’s the goal? Below are five common reasons cited for blogging. If […]