STEVEN GUROWITZ | Schooling offers only a small percentage of what is needed to succeed in business. The rest is on the job training. And talent, does not equal ….
LESLIE CAROTHERS | Manufacturers must compete if they want to stay in business. It’s their imperative. We all know they are now selling directly to consumers. There is no ….
Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers’ hands. […]