No one needs to be reminded that they are aging or have limitations. Our role as designers is to create functional, beautiful and safe environments for all of our clients, regardless of circumstances. In this episode we consider replacing aging in place with living in place.
Although we don’t always learn the lessons when they first present themselves, in hindsight, they were there. Kimberley discusses her very first design client and what she learned (or could have learned) back in 1991.
Starting from ground zero with no clients and no formal training, we learn how one entrepreneur launched her design business using tactics she picked up in the entertainment field she worked in previously and applying her Business of Design membership.
For some designers, a work space outside the home is a stamp of legitimacy. But a collective can offer so much more. It’s a safe place to discuss ongoing projects, a resource for new ideas and an opportunity to welcome clients into a professional atmosphere.
Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it.
Community over competition—that’s the spirit behind cooperative work spaces created specifically for designers. In this compilation episode we hear from Business of Design member Tawni Peterson, who is thinking of creating a collective and wants to know what she should expect. We then hear from other BOD members who are currently in cooperative work spaces, running cooperative work spaces or about to launch such a venture.
In this solo episode Kimberley shares a recent experience where breaking her own rules turned out to be the worst possible choice. A choice that resulted in the loss of a project and lessons learned (again).
Sydney designer Adam Scougall did what so many budding designers have dreamed about—he made the transition from the corporate world into a full-time design career. Yay!! Adam shares his insights as a business owner before and after implementing Business of Design’s 15 Step Project Management Strategy.
It seems like everyone is switching from hourly fees to flat fees. Is it as easy as it sounds? Listen to Business Design member Jamie Ivey, who recently made the switch.
To sustain the work we do as creatives, we must learn to sell ourselves and our services. That isn’t always easy for us “non-selly” types. Fortunately, there are some simple sales strategies that we can use immediately.