EP 291 | Niche Down with Rachael Bozsik

September 20, 2022

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It’s time to re-write your bio if you are not getting the exact clients and projects you want. By focusing on the 4 Ps—positioning, press, paid speaking, and partnerships—you can transform your brand.

In this episode we learn:

  • narrow your focus to target the right clients
  • create strong positioning
  • back up positioning with press
  • consistency is essential
  • partner with companies who have the clients you want in order to fill the pipeline

 

DESIGN INTERVENTION

When people don’t know you… they don’t trust you. But they will trust you when they see you consistently referred to in press as “the expert”.

About Rachael Bozsik

Rachael Bozsik is an international keynote speaker and the in-demand elite personal branding coach behind some of the nation’s most talented female entrepreneurs.

From Harvard Business School to Forbes, Rachael has been recognized as the “go-to” personal branding coach for luxury interior designers, event planners, and VIP coaches.

www.rachaelbozsik.com

Thank you to our Sponsor!

Kohler Signature Stores and Experience Centers

Kohler Stores offer sophisticated displays with elaborately designed suites and vignettes showcasing the Kohler Family of Brands including Kohler, Kallista, Robern, and Ann Sacks Tile and Stone.

KOHLER Signature Stores and Experience Centers provide an immersive retail experience for consumers and trade alike.

Kohler Store associates offer expert professional advice and project support in-store, virtually or on the phone. To find a local Kohler Signature Store or Experience Center near you, go to www.stores.kohler.com.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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