EP 081 | How Interior Designers Can Reinvent Their Business with Juliette Palarea (Part 1)

October 8, 2018

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What happens when you’ve poured your heart and soul into your design business, but the results aren’t matching the effort?

In this episode, Kimberley Seldon speaks with Juliette Palarea about reaching a breaking point in her career and finding the courage to make meaningful changes. Juliette shares how vulnerability, self-reflection, and a willingness to challenge old habits helped her rethink the way she approached both business and life.

For interior designers feeling stuck, overwhelmed, or ready for a new direction, this conversation offers inspiration and practical lessons for creating lasting change.

In this episode, we learn:
• Why vulnerability creates opportunities for deeper conversations and fresh ideas
• How replacing unproductive habits is more effective than simply trying to stop them
• Why taking calculated risks can lead to significant personal and professional growth
• How changing our own behavior often creates better client outcomes
• Why successful designers rely on systems rather than talent alone
• How embracing change can lead to a more profitable and fulfilling business

 

Take Aways

If you are not yet a member of Business of Design®, what are you waiting for? The systems and strategies you need to succeed are already created and ready for you to use.

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Juliette Palarea, principal and designer at JPStyles, believes everyone deserves access to the type of design that evokes feelings of comfort and sophistication. Having completed numerous projects in the categories of renovation, remodel and new construction, Juliette and her team pride themselves on understanding client’s wishes and making them a reality.

Juliette’s interest in design began early in her career with California Fabric Protection: a business she co-founded in West Hollywood, California. Her love of architecture and design was nurtured by top area designers and clients in Beverly Hills, Pasadena as well as communities surrounding the West Los Angeles area. These designers realized Juliette’s strengths were spacial planning and the details necessary for successful interior design.

Juliette’s projects have been featured in Baltimore Magazine and Chesapeake Home, as well as recognition from the Home Builders Association of Maryland Award with an award of Excellence for kitchen remodel $300k to $400k. With millions of dollars in design projects managed, her success is not solely created through her execution, but also in the trust her clients place in her. Juliette frequently hears, “I trust you. Do it the way you think it should be done”, from her clients. Trust and satisfaction is the ultimate endorsement.

www.jpstyles.net

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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