EP 098 | Sales Strategies for Interior Designers with Shawna Beckmann

February 4, 2019

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How can interior designers sell their services with confidence—without feeling pushy or salesy?

In this episode, Kimberley Seldon speaks with Shawna Beckmann about practical sales strategies that help designers attract clients, close more projects, and build profitable businesses. Shawna explains why sales is less about selling products and more about helping clients understand the outcomes and transformation you provide.

For designers who struggle with pricing, profitability, or client conversations, this episode offers actionable advice for improving both confidence and results.

In this episode, we learn:
• Simple sales strategies that help convert prospects into clients
• Why clients are buying outcomes—not furniture, fixtures, or finishes
• How helping clients visualize the result makes it easier for them to say yes
• Why asking what resonated with a potential client helps uncover their motivations
• How assertiveness creates win-win outcomes for both designers and clients
• Why working hard doesn’t always translate into profitability
• How raising your rates may be necessary when demand exceeds capacity
• Why understanding your own money mindset is essential for business success

 

Take Aways

5 Actionable Simple Sales Strategies

  1. sell the outcome, not the process
  2. transformation sells, so use the outcome as a form of visual persuasion
  3. get invited into the sales talk
  4. consider people’s past purchases as an indicator for fit
  5. sales only feels weird when you’re selling the wrong thing to the wrong people

 

Design Intervention

You cannot become who you are not becoming. If you are not taking steps to be that person you are keen to become, you will not get there. Step up and into the role you want.

 

Shawna Beckmann (conversational marketing expert) is a former crisis line advocate and tissue donation “asker” has learned how to navigate awkward conversations most people don’t want to have.

In her quest for relative prosperity she’s been able to take these conversational principles and train and coach creatives to navigate the sales talk without compromising their non-selly selves. With her proven A.S.S. method (actionable simple sales) she’s able to do so while raising 5 humans under 7 and still find time to cross stitch and drink champagne every Friday with her husband.

www.heyheyshawnamay.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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