EP 187 | Copy That with Margot Austin and Hillary Smyth

September 14, 2020

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About this Episode

Precise and compelling copy that harmonizes with your best images can entertain, inform and delight your audience, but it also needs to establish your authority and brand position. There are specific strategies that will allow you to capture the attention of the clients you want to work with now and in future.

In this episode we learn:

  • use direct, simple language, short sentences and present tense
  • use adjectives sparingly
  • develop words and phrases that reflect your brand and use them often.
  • be lighthearted, not juvenile
  • start with the main point
  • tailor the writing style to suit the platform

About Margot Austin & Hilary Smyth

AustinSmyth Communications is a boutique marketing agency founded in early 2019 by design communications veterans Margot Austin and Hilary Smyth. The firm helps a select group of designers, artisans and design trade businesses grow and thrive by helping define and advance their brand profile. Through PR, written and visual communications and content strategy AustinSmyth opens doors to new opportunities for clients.

Margot Austin is an interiors stylist, writer and social media insider. With a resume that includes senior roles at major media brands Canadian Living, Style at Home and House & Home, Margot is an expert at crafting compelling interior design stories for print of digital platforms.

Hilary Smyth is passionate about promoting good design and the people who create it. Harnessing skills built during 20 years at House & Home Media and subsequently as PR Manager for HomeSense Canada, Hilary brings a solid grounding in strategy, writing, project management and photo shoot production to clients seeking to build profile.

www.austinsmyth.com

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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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