EP 198 | Social Media is Digital Word of Mouth with Virginie Martocq
December 1, 2020
There was a time when getting published meant immediate success for the interior design professional. Boy, have things changed! For traction these days, designers need to rely on a variety of media and social media, which is just digital word of mouth.
In this episode we learn:
- getting published used to be a sign that you’d made it
- magazines no longer have the authority they once held
- getting published has a secondary benefit of reminding clients you are active
- local, community saturation will likely generate new clients
Price and marketing are the same thing. (Your price is your brand).
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.