EP 329 | Time Management for Interior Designers: Build a Profitable Business with Robin Wycherley

June 20, 2023

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Are you busy all day—but still not moving your interior design business forward?

In this episode, Kimberley Seldon is joined by Robin Wycherley to explore how interior designers can take control of their time, increase focus, and intentionally design a business that supports both profit and personal goals.

By auditing past projects and understanding where your time and attention actually go, you can uncover what’s holding you back—and start making decisions that align with the business you truly want to build.

If you’re feeling scattered, overworked, or stuck in reactive mode, this episode will help you regain control and move forward with clarity.

What you’ll learn in this episode:

  • Why self-awareness is critical to growing a successful interior design business
  • How auditing past projects reveals where your time (and profit) is really going
  • The hidden cost of lack of focus in your day-to-day work
  • How to block time to work on your business—not just in it
  • Why short, focused time blocks (like 9 minutes) can increase productivity
  • How to confidently say no to distractions that derail your goals

DESIGN INTERVENTION

Turn apparent weaknesses into unique strengths. As an outsider in Finland, I avoided competing with locals by becoming the go-to expert for global corporate real estate teams seeking support in the region. Bridging the gap between local teams and those handling real estate, branding, and marketing outside of Finland, my unique role cannot be replicated by local designers. A valuable lesson learned from Arnold that propelled my success.

About Robin Wycherley

Robin Wycherley is a highly successful interior architect and founder of Itu Design, a commercial office design company based in Helsinki, Finland. Itu Design, despite being a small boutique agency, has managed to attract leading global corporations, thanks to Robin’s expertise and unique approach. Robin describes Itu Design as a ‘lifestyle business,’ which allows him to control his time, be present with his family, and enjoy nature, while also packing a punch in the corporate world.

www.itudesign.com

Facebook | Robin Wycherley

Instagram |  itu_design

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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