EP 339 | Finding Product with Nicole Lashae Ben

August 29, 2023

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The designer’s journey towards mastery is a complicated path. You manage trades, clients, and staff. In addition, for those who procure products for your clients, you manage suppliers, vendors, and manufacturers. Given time, you develop a strong relationship with your best suppliers and finding the latest, best product is as simple as reaching out to the providers you know well. But none of us can afford to be complacent as new products emerge rapidly. That means we not only rely on an A-Team of suppliers, but we are continually scanning the horizon to find out what’s new and stay ahead of our clients’ knowledge base.

In this episode we learn:

  • it takes 21 impressions for a new brand to register with a client
  • a journey map of your brand experience can identify areas that are working well and those that need improvement
  • A.C.E. the journey, A awareness, C consulting, E executing
  • modernize your approach to sales; it’s a new world now



Sign up for therapy as you are on your entrepreneurship journey. As a business owner, you have to hunt for your business, especially early on. As you are hunting for business, you receive a lot of no’s, which can really become disheartening and discouraging. Having a licensed professional to help you work through your feelings and stay motivated can help you keep your business moving forward.

About Nicole Ben

Nicole Lashae Ben, MA, has always had a passion for interior design and business strategy. Nicole got her humble start taking summer classes at Pratt Institute College of Art after her high school freshman year and now has over 17 years of experience in the interior design industry. Through her company, Thrive In Design, she works diligently to bring a human-centered approach to how interior product companies increase their brand awareness and revenue.


Facebook | Thrive In Design 

Instagram | @thriveindesign

Thank you to our podcast sponsor, Wingnut Social!

Wingnut Social is a digital marketing agency founded by interior designer Darla Powell and specializes in Social media marketing, strategy, and SEO for interior designers, architects, and home furnishing manufacturers.

Get social media working for you with “Instagram for Interior Designers.” A course designed specifically for you, the design professional, to enhance your Instagram presence and attract your ideal clients. Enrol using code BOD20 to enjoy a limited-time discount of 20%. Head on over to Wingnut Academy to learn more.

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