EP 339 | Finding Product with Nicole Lashae Ben
August 29, 2023
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The designer’s journey towards mastery is a complicated path. You manage trades, clients, and staff. In addition, for those who procure products for your clients, you manage suppliers, vendors, and manufacturers. Given time, you develop a strong relationship with your best suppliers and finding the latest, best product is as simple as reaching out to the providers you know well. But none of us can afford to be complacent as new products emerge rapidly. That means we not only rely on an A-Team of suppliers, but we are continually scanning the horizon to find out what’s new and stay ahead of our clients’ knowledge base.
In this episode we learn:
- it takes 21 impressions for a new brand to register with a client
- a journey map of your brand experience can identify areas that are working well and those that need improvement
- A.C.E. the journey, A awareness, C consulting, E executing
- modernize your approach to sales; it’s a new world now
DESIGN INTERVENTION
Sign up for therapy as you are on your entrepreneurship journey. As a business owner, you have to hunt for your business, especially early on. As you are hunting for business, you receive a lot of no’s, which can really become disheartening and discouraging. Having a licensed professional to help you work through your feelings and stay motivated can help you keep your business moving forward.
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Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.
