EP 345 | Brand Extensions for Interior Designers with Nicole Gibbons

October 10, 2023

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Thinking about expanding your interior design business beyond services?

In this episode, Kimberley Seldon is joined by Nicole Gibbons to explore what it takes to build a successful brand extension—from growing an audience to launching products and raising capital.

If you’ve ever considered scaling your business or creating additional revenue streams, this episode offers a real-world look at what’s involved.

What you’ll learn in this episode:

  • How to test business ideas before fully committing
  • What to consider when scaling and raising capital
  • How to identify your unique competitive advantage
  • The basics of licensing and how it can expand your brand
  • Why defining your long-term vision shapes your business decisions

DESIGN INTERVENTION

Hone in on your aesthetic and create a vibe that is uniquely you. Narrow your point of view.

 

TAKE AWAYS 

Clare is offering BOD™ listeners $25 off their first paint order of $100+ at Claire.com/trade. Use promo code BUSINESSOFDESIGN.

Shawn M. Warner Texas author 

Leigh Howard and the Ghosts of Simmons-Pierce Manor

About Nicole Gibbons

Nicole started her career in public relations but pivoted to pursue her passion and became an interior designer. Her work in the design world enabled her to identify that the traditional paint shopping experience was broken, and she saw an opportunity to improve the process from start to finish. Since founding Clare in 2018, Nicole has earned a reputation as a groundbreaking entrepreneur that’s challenging the status quo of a centuries-old industry. 

www.clare.com

Facebook | nicolegibbonsstyle

Instagram | @nicolegibbonsstyle

Thank you to our podcast sponsor, Daniel House Club!

Founded in 2015 by brothers Alexander and Peter Spalding, Daniel House Club is a transformative, to-the-trade and consumer marketplace that simplifies the business of interior design. The e-commerce platform streamlines the product sourcing process and enables interior designers to experience greater creative freedom and financial success by shopping over 150 brands at up to 50% off for Pro+ trade members, all in one place.

Join as a Pro+ member today and get 50% off your membership. JOIN TODAY >>

BOD™ COMMUNITY BONUS! Top BOD™ customers on DHC currently have over $100,000.00 of furniture on each of their boards. Whether you’ve been on DHC for years or you’re signing up today, go add $10,000 worth of goods to your board, and you’ll be emailed a $100 gift card to use on a future order. Head to danielhouse.club now.

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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