EP 345 | Brand Extensions with Nicole Gibbons
October 10, 2023
If you’ve ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success.
In this episode we learn:
- decide what kind of business you’re want to build and test the desirability of prototypes
- decide how much capital you need, if you plan to scale the business
- identify your business’ unique competitive advantage
- how licensing works
Hone in on your aesthetic and create a vibe that is uniquely you. Narrow your point of view.
Clare is offering BOD™ listeners $25 off their first paint order of $100+ at Claire.com/trade. Use promo code BUSINESSOFDESIGN.
Shawn M. Warner Texas author
Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.