EP 350 | Innovate with Joanne Swisterski
November 14, 2023
Innovators see challenges as opportunities. That’s what our guest today, designer Joanne Swisterski tells us. When there is a problem that can’t be solved, she does a deep dive and sets out to create solutions or at least, workarounds. These solutions can range from small daily tasks that can be MacGyver-ed into submission, to huge challenges that, once solved, turn into new business opportunities. Are you an innovator?
In this episode we learn:
- if someone else is capable of doing it, so are you
- nothing will get done if you wait for someone else to do it
- the sooner something you find intimidating is demystified, the more empowered you’ll feel
- hire a specialist for each task
- before you buy a new software, check out the comments on reddit
‘Bird by Bird’ – It basically means ‘one step at a time.’ It’s the title of a book, and the author tells a brief story about her brother being in distress when he fell behind on a school project, which was to do a summary on one bird a day during summer break. She overheard his dad one day telling him, it’s alright, you can catch up. Just go bird by bird.
Now, whenever a task seems daunting or overwhelming, or infuriatingly repetitive, I just tell myself ‘bird by bird.’
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