EP 365 | Feast or Famine: Managing Cash Flow in Your Interior Design Business with Danielle Hendon

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Is your interior design business stuck in a feast-or-famine cycle?

In this episode, Kimberley Seldon is joined by Danielle Hendon to break down how designers can manage inconsistent revenue, reduce financial stress, and build a more stable, profitable business.

Because fluctuations are normal—but financial chaos doesn’t have to be.

If you’ve ever felt anxious during slow periods or unsure how to prepare for them, this episode will help you take control of your numbers and plan ahead with confidence.

What you’ll learn in this episode:

• How to manage cash flow through feast-and-famine cycles
• Why ignoring your financials puts your business at risk
• The importance of tracking real numbers—not relying on gut feelings
• How your balance sheet reveals the true health of your business
• Tax strategies to discuss with your CPA for better financial outcomes
• The three profit levers you can pull during slower periods
• How to create financial safety nets (savings, lines of credit, etc.)
• Which financial tasks should be done regularly to stay on track

DESIGN INTERVENTION

One of the best pieces of advice I’ve ever received happened early in my corporate career. A colleague told me to always have a proposed solution when I present a question or problem — she was essentially guiding me to lean into my agency and independence, but it did so much more than that. It propelled me down a path of constantly thinking outside the box and building a habit of seeing solutions instead of problems. It truly shaped the way I think about business and life.