EP 432 | Member Qs: Real Business Questions Interior Designers Are Asking with Cheryl Horne

June 10, 2025

Listen Now

What are interior designers really wrestling with behind the scenes? In this episode, Kimberley Seldon is joined by Cheryl Horne, Director of Operations at Business of Design®, to answer the real, unfiltered questions members are asking right now.

Because Cheryl speaks with BOD® members daily, she has a front-row seat to the challenges designers face as they grow—how to increase project size without burnout, how many jobs is actually the right number, and how to quiet the inner worrier that shows up when it’s time to bill confidently. This conversation is practical, grounded, and full of insight designers can apply immediately.

If you want clarity instead of guesswork—and answers rooted in real-world experience—this episode delivers exactly that.

What you’ll learn in this episode:

  • How to identify which projects are truly the most profitable

  • Why training new staff with BOD™ modules sets them up for success faster

  • The three profit levers to pull when your business hits a famine phase

  • What to do when a client wants to shop for items themselves

  • Which Business of Design® course new employees should take first

 

WATCH ON YOUTUBE

About Cheryl Horne

Cheryl Horne is Director of Operations for Business of Design®. She began with the company in 2007, working directly with Kimberley Seldon running live educational workshops and events for design professionals across Canada and the US. She was instrumental in moving Business of Design® training online in 2012, and now manages the international online platform and provides direction for the overall business strategy.

Through Business of Design®, Cheryl has had the opportunity to work with hundreds of design professionals around the world. Her business background, combined with her years of experience with the Business of Design® systems has equipped Cheryl with the tools needed to provide excellent guidance on the implementation of various Business of Design®’s systems and strategies and best practices for business operations.

TAKE THE NEXT STEP

Ready to turn insight into action?

The Business of Design® Signature Business Program is our flagship, proven system for interior designers who want structure, profitability, and confidence—without burnout. Built on 30+ years of real-world experience, it gives you the exact framework to run a successful design firm.

Stop guessing. Start leading.

Enroll now and build the business your talent deserves >>

Subscribe to the Podcast

Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design™, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

|