EP 434 | Get Different with Mike Michalowicz

June 24, 2025

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This episode originally aired as Episode 261 on February 15, 2022.

Our brains are wired to filter out information that is unnecessary; that’s why marketing fails so often. To get through the filter and get your client’s attention, you’ll have to do something radical—you’ll have to get different. Author and entrepreneur advocate, Michael Michalowicz shares his solution to the highly ignorable marketing trap.   

In this episode we learn:

  • organize clients by revenue spent and their crush factor (how much you love working with them)
  • find out where your ideal clients converge and market there
  • avoid being highly ignorable, approach clients in a way that gets their attention
  • perform your own R&D (rip off and duplicate)
  • be the true you; lean into it
  • be strategic about the mediums your market in (e.g., blog, tv, print ad, Facebook ad, etc.)
  • also, be strategic about the method (e.g., gift basket of cookies vs. gift basket of tequila)
  • introduce keys (signifier that tells you if the marketing piece is working)

TAKE AWAY

Read the book, Get Different by Mike Michalowicz

 

WATCH ON YOUTUBE

 

About Mike Michalowicz

By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies.

Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In his 2020 release Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). His latest book Get Different (released September 21, 2021) will give you the tools to stand out in any market.

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.

www.MikeMichalowicz.com

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