EP 029 | MEDIA – USE IT TO BUILD A BRAND & ENHANCE YOUR MESSAGE
About this Episode
To publish the great design work you do, or to build your brand as an industry expert, you need to use the media—and the media may need to use you. Vicky Sanderson is a professional writer whose beat for the last twenty years is design. Vicky shares what every designer should have in her/his toolkit when it comes to capturing the attention of the media experts in your area.
In this episode we learn:
– what is supplied content and how can you use it
– what’s the difference between controlled and paid circulation
– what should be in your tool kit if you’re serious about getting media exposure
It’s worth investing in professional photographers, stylists and writers to give you a competitive edge and make the right impression. With photography, make sure to take both portrait (vertical) and landscape (horizontal) images so your images will work across all media.
Meet Vicky Sanderson
A self-confessed Opinion-ista, Vicky Sanderson has been writing and talking about décor, design and lifestyle issues for almost two decades, and has tested just about every home product known to humankind. Vicky writes widely read columns for The Toronto Star, Reno and Décor magazine, and her work has appeared in The Globe and Mail, House and Home and Canadian Living. She has also just launched a new website Around the House www.aroundthehouse.ca that covers design and lifestyle issues.
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Check out the article: Pro Photo = Pro Designer