EP 029 | MEDIA – USE IT TO BUILD A BRAND & ENHANCE YOUR MESSAGE

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About this Episode

To publish the great design work you do, or to build your brand as an industry expert, you need to use the media—and the media may need to use you. Vicky Sanderson is a professional writer whose beat for the last twenty years is design. Vicky shares what every designer should have in her/his toolkit when it comes to capturing the attention of the media experts in your area. 
In this episode we learn:
– what is supplied content and how can you use it
– what’s the difference between controlled and paid circulation
– what should be in your tool kit if you’re serious about getting media exposure

Take Aways

It’s worth investing in professional photographers, stylists and writers to give you a competitive edge and make the right impression. With photography, make sure to take both portrait (vertical) and landscape (horizontal) images so your images will work across all media.

Meet Vicky Sanderson

A self-confessed Opinion-ista, Vicky Sanderson has been writing and talking about décor, design and lifestyle issues for almost two decades, and has tested just about every home product known to humankind. Vicky writes widely read columns for The Toronto Star, Reno and Décor magazine, and her work has appeared in The Globe and Mail, House and Home and Canadian Living. She has also just launched a new website Around the House www.aroundthehouse.ca that covers design and lifestyle issues.

Twitter: @ATHwithVicky
Instagram: @athwithvicky
Facebook: www.facebook.com/ATHWithVicky/

Vicky Sanderson
416 590 1746 (office)
647 400 1746 (mobile)
vswriter@sympatico.ca


Recommended Reading

Check out the article: Pro Photo = Pro Designer


Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

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