EP 054 | ECO-MARKETING

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About this Episode

Targeting your ideal client is the best way to grow your business. How you do that efficiently when you are an independent design professional is the focus of today’s episode.
In this episode we learn:
– what is eco-marketing
– five steps to grow your social media following
– widening your base means reaching out to peers you don’t know
– creating an editorial calendar can provide focus and direction
– how many times should you be posting and to what

Take Aways

Natalie recommends, finding out which publications her target market reads and aim for special interest that is not necessarily interior design related. For example, perhaps they all read the LA times or the New Orleans Picayune. Focus on getting published there. Consider golf magazines or travel magazines like Departures.

Five steps to grow your social media following:

  1. Create a content (editorial) calendar.
  2. Develop a posting schedule, with specifics.
  3. Post professional photos frequently.
  4. Post images that are light, crisp and bright for better traction.
  5. Engage frequently with your audience.

Download Natalie’s Friendly Email Marketing Calendar to get you started today!

 


Design Intervention

To create a marketing eco-system ask yourself some questions:

  • Where are you marketing?
  • How many times are you posting?
  • What monthly theme makes sense for my business?
  • What content will you create and what content will you outsource?

Align yourself with custom home builders or architects. Share some of the photos they post with your audience and mention them in the post.  Add time in your weekly calendar to build relationships with complementary businesses.


Meet Natalie Norcross

Natalie Norcross is a highly creative, innovative, entrepreneurial and accomplished CEO of A Design Partnership with extensive experience in marketing, branding, internet marketing techniques, as well as digital, social and email marketing campaigns. With over 16 years of work experience in marketing for Interior Design, Architecture, Builder, Developer, Hotel and Home Brands she has a demonstrated track record of driving substantial growth.

Natalie is an Official Member of Forbes Agency Council as well as a regular speaker and panelist in both the marketing and design industries.

www.adesignpartnership.com


Recommended Courses:


Legal Disclosure | This podcast is for educational purposes only and should not be used for any legal decisions. Kimberley Seldon Design Group, Kimberley Seldon Productions Inc., Kimberley Seldon Design and Media, Inc., Business of Design, or any of its affiliated companies or staff is not responsible for any errors or omissions effecting accuracy in any content, and they will not be held liable for the use or misuse of information, facts, details or any other aspects should there arise any defects, errors, omissions or perhaps inaccuracies. Extensive research has been conducted to put this podcast together for the purpose of educating our industry in order to better serve the public. Care has been taken to acknowledge ownership of copyrighted material. The advice and strategies contained herein may not be suitable for every situation. This work is offered with the understanding that we do not render any legal, accounting or other professional advice. Seek the advice of a lawyer and/or other competent professional person in all matters of law. Further, listeners should be aware that internet websites mentioned may change or disappear between when this was recorded and when it was listened to.

Comments

  • Beth Krupa

    Natalie mentioned pulling a report from the internet giving us key words that our ideal clients search for so we can then use them as subjects for a blog calendar. How exactly do we pull such a report?

    • Kimberley Seldon

      Hi Beth. I’m so sorry we din’t get to spend more time together at High Point. It was a blur!

      Natalie provided an editorial calendar. It was fairly basic but it’s in the show notes.

      Thanks so much!

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