Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it.
If your potential client is not converting to a paid customer, it’s possible your brand is broken. Fortunately, a brand audit, to identify weak spots, can fix the issue and increase the benefits of your marketing efforts.
If you’re like most designers (Kimberley admits to being guilty of this) you have been thinking about Instagram as a place to socialize with others who love design, rather than a place to market to future customers. This episode, and the next month of focus at Business of Design, will change all that.
LESLIE CAROTHERS | Manufacturers must compete if they want to stay in business. It’s their imperative. We all know they are now selling directly to consumers. There is no ….
NATALIE NORCROSS | Targeting your ideal client is the best way to grow your business. How you do that efficiently when you are an independent design professional is the focus of today’s episode ….
Carly Waters | Strategic planning can take your business to a sweet spot where the fewest possible number of clients leads to the greatest number of benefits. Designer Carly Waters ….
Susan Kates | Are you taking advantage of everything LinkedIn has to offer? Susan Kates shares her tips for strengthening your LinkedIn profile ….
MAURY RIAD | Independent interior design firms can create robust marketing plans that speak to the passion, talent and business acumen clients are ….
VICKY SANDERSON | Having an opinion, owning that opinion and then standing behind it are all part of a skill set the interior design professional needs. In this episode we learn ….
Congratulations. You’ve been blogging for some time now and your following is growing. It’s starting to feel like a true discipline, rather than a hobby. Unlike writing for a magazine or newspaper, blogging offers you freedom to post what matters to you. However, without a trained editor it’s more difficult to constantly improve your writing […]